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What Is A Customer Journey And Why Your Business Needs One
What is a customer journey and why your business needs one. It’s the path someone takes from first hearing about you to becoming a repeat client or customer. Most small businesses don’t have a good client/customer journey mapped out. As a result they rely on luck to turn interested people into paying customers, and then…
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Why Your Business Isn’t Making Money (And It’s Not What You Think)
You might wonder why your business isn’t making money, and it is often because something specific in how the business has been built is broken. It’s not because you don’t have enough followers or enough luck. Most businesses that aren’t profitable have a leak somewhere in the foundations that the business owner might not even…
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CRAFT BUSINESS IDEAS – the ones that actually make money
The craft business ideas that are best for making consistent money are the ones built around digital products – patterns, courses and memberships that you create once and sell on repeat, with no materials costs, no postage and no stock to manage. If you have a creative skill, below are the models worth considering and…
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Why your craft business isn’t making enough money
The real reason your craft business isn’t making enough money is almost never your prices, your platform or how crowded the online space is. In most cases it comes down to the business model you have in place – and most creative business owners never see this until someone points it out to them. Often…
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Why Coaches Don’t Get Clients From Instagram
The real reason coaches don’t get clients from Instagram is not the algorithm, how often you post, or whether you’re using reels. In most cases it comes down to the way you’re using the platform – and the gaps in your strategy there. The Promise Instagram Made You We’ve been told that all we need…
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